Cadillac radiator badge, ca. 1922 National Museum of American History #TR.325528.261. Three months after the publication of Herbert Hoover's American Individualism, Herbert Howard Rice, president and general manager of the Cadillac Motor Car Company, dedicated a plaque in honor of the Le Sieur Antoine de la Mothe Cadillac. Born March 5, 1658, and founder of … Continue reading The Use of “American Individualism” in Popular Culture