The Hoover Apron

by Thomas F. Schwartz Part of Herbert Hoover’s genius in mobilizing Americans to conserve food in World War I was the use of mass media and symbolic gestures showing support.  Urging American housewives to sign pledge cards indicating their support in “Hooverizing,” Hoover persuaded Americans to voluntarily reduce their consumption of needed food for the … Continue reading The Hoover Apron

From Plenty to Thrift

By Thomas F. Schwartz Many families in the United States are fortunate enough to celebrate the holidays with a plethora of food.  At a time of gift-giving and worrying about expanding waistlines, we often forget about the needy and hungry that are right next door.  As hard as it is for adults to remember the … Continue reading From Plenty to Thrift

Practical War-Pig Plan

  When people think of the home front during a world war, the rationing of food and gasoline immediately come to mind.  But rationing was a feature of World War II, not World War I.  Herbert Hoover as head of the United States Food Administration was able to get Americans to voluntarily reduce their consumption … Continue reading Practical War-Pig Plan