Ida Koverman By Thomas F. Schwartz A previous blog post discussed the role of Ida R. Koverman with Herbert Hoover. During the 1928 presidential campaign, Koverman was on the editorial board of the Republican Women's Federation of California newspaper, The California Elephant. She occasionally wrote articles, including one in the February 1928 issue, “Mrs. Herbert … Continue reading “Mrs. Herbert Hoover”: An Article by Ida R. Koverman (Part I)
By Thomas F. Schwartz One of the most successful campaign films was the Will Irwin, Master of Emergencies silent film promoting Hoover’s presidency in 1928. Irwin used materials from the lost silent film on the Commission for Relief in Belgium made by Rosalie Ashton and the subject of previous blog posts. The battle within the … Continue reading The Internal Fight Over Showing Master of Emergencies to the Public
By Thomas F. Schwartz In many ways, Herbert Hoover represents a transition from a pre-modern presidency to what is more familiar to us as the modern presidency. In the pre-modern presidency, campaigning occurred only in brief periods before an election and not in off years. Press conferences were few and often the press corps were … Continue reading Charles Michelson’s Campaign Against Herbert Hoover
By Thomas F. Schwartz A classic Broadway musical is Meredith Willson’s Music Man. Willson, a native of Mason City, Iowa, places the musical in River City, Iowa, a veiled reference to Mason City lying along the Winnebago River. Con man Professor Harold Hill convinces the townspeople that a boy’s band is a wholesome alternative to … Continue reading Trouble in River City: Hoover describes Aunt Hannah’s Prophesy
by Spencer Howard In 1928, campaign songs were not like the borrowed pop tunes or professional advertising jingles of today. In fact, campaign advertising in all its forms was very different than today. There was little centralized control, no focus group tested messaging, and certainly no requirement for candidates to “approve” anything. Most campaign songs … Continue reading Hoover Campaign Songs, 1928
Herbert Hoover looking over the preparations in Stanford Stadium where he would later deliver his acceptance speech for the Republican nomination, Aug. 11, 1928. The crowd of over 70,000 at Stanford Stadium for Hoover's acceptance speech. Aug. 11, 1928 by Spencer Howard On August 11, 1928, Herbert Hoover formally launched his campaign for the Presidency. … Continue reading Kicking off a Presidential Campaign — Herbert Hoover’s 1928 Acceptance Speech
High Jacked, Doctored Photographs, and Authentic Speeches from the 1928 Campaign By Thomas F. Schwartz Few people will recognize the name Edward Anthony today. A writer for major newspapers and popular magazines, his career spanned four decades and included a stint working for Herbert Hoover’s 1928 presidential campaign. In an entertaining published recollection, This Is … Continue reading Campaign Graphic Novels
by Spencer Howard In August, 1928, Lou Henry Hoover visited her hometown of Waterloo as part of a trip through Iowa to kick off Herbert Hoover's Presidential campaign. While Lou expected to be the center of attention, she did not anticipate the persistence of a local photographer who saw a business opportunity. As the appointed … Continue reading Waterloo Movie Makers, or, The Gift that Would Not Stop Giving
Once upon a time in America, elections, even the most bitterly contested elections, included high flying rhetoric and deeply held principles to counter balance the general mud-slinging. One such election was held in the fall of 1932. Incumbent President Herbert Hoover engaged in a heated campaign against challenger Franklin Roosevelt, Governor of New York. There … Continue reading Once upon a time in America
Traditionally the First Lady of the United States stays above the fray during campaign season, not wanting to sully the office in the mire of hand-to-hand politicking. This year Michelle Obama has ventured into the public sphere, acting as a proxy campaigner for Hillary Clinton. The First Lady has stepped out of her comfort zone … Continue reading First Ladies and Presidential Campaigns
