By Thomas F. Schwartz Bruce Barton is not a familiar name to most people but they certainly know some of his iconic brands such as Betty Crocker. Barton was a principal in the advertising agency Batten, Barton, Durstine & Osborn. The writer/director Matthew Weiner used the advertising industry as a model for his 2007 show … Continue reading Mad Men and Miss Manners: A Hoover Christmas Carol
Former president Hoover with Stanford University president, Ray Lyman Wilbur, enjoying the Yale vs. Penn football game at Franklin Field. 10/13/1935 Sometimes history—and this blog post—take shape through coincidence. For instance, I was in Baltimore last week for a family event. I took advantage of the situation to do some literary sight-seeing, visiting the homes … Continue reading H. L. Mencken: Sage of Baltimore
By Thomas F. Schwartz In an address delivered to a joint Republican organizations in Spokane, Washington, November 5, 1938, former president Herbert Hoover rebutted President Franklin Roosevelt’s claim of “his success in creating economic stability, prosperity and security for the average man.” Hoover pointed out that President Roosevelt failed to mention, “the 11,000,000 unemployed or … Continue reading Hoover’s November 5, 1938 Address Inspires A Political Cartoon
“May you have the happiest new year imaginable.” By Thomas F. Schwartz The recent film Jackie (2016) by Pablo Larrain offers an artistic interpretation of a life based on a 1963 Life magazine interview by Theodore H. White with the recently widowed Jacqueline Kennedy. One typically would not connect Herbert Hoover with this fashionable First … Continue reading The Hoover/Kennedy Letters.
A stereotype frequently attributed to Herbert Hoover is that he was cold and aloof. He did not have an official White House photographer (that would come with his successor, Franklin D. Roosevelt) and refused to have his family and private life as fair game for media coverage. Unlike later Presidents that used the media to … Continue reading Hoover and the Teleprompter
By Thomas F. Schwartz In nineteenth-century America, the ruling family of the stage was the Booth family. John Wilkes Booth forever ruined the family reputation by assassinating President Abraham Lincoln. In the twentieth-century, the Barrymore family were the stars of stage and screen. Beginning with Maurice Barrymore and his three children, John, Lionel, and Ethel, … Continue reading Oscar Winner Ethel Barrymore’s Birthday Greeting from a former President
A Most Important Speech What do you give a friend who has everything? For the last twenty years of his life, Herbert Hoover lived in suite 31A of the Waldorf Towers in New York. The Waldorf was one of the most exclusive addresses in New York, and Hoover's neighbors included General Douglas MacArthur, Ambassador Henry … Continue reading What to Give a Friend Who Has Everything?